Here’s How CRM Innovations ...

Will Boost Sales Team Productivity

An efficient, effective sales team is essential for the growth of any company.

If a CRM actually delivered on its promise to “accelerate” the sales process, users would love using it.

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An efficient, effective sales team is essential for the growth of any company.

Jon Lee, Co-founder and CEO of ProsperWorks, discusses how sales teams can increase productivity by leveraging innovations in CRMsCRM software was meant to help businesses better manage their sales pipelines and customer relationships, but it’s only introduced a new set of challenges. Implementation is costly, configuration is complex and onboarding is time-consuming. And even when you get past the lengthy training, users are inundated with tedious tasks and a disjointed experience.

It’s no wonder why sales reps loathe using CRM software.

It’s become a burden. All of the upkeep required just to keep it at a semi-functional state is hurting productivity. If a CRM actually delivered on its promise to “accelerate” the sales process, users would love using it. But this isn’t the case, and CRMs have failed us, at least until now. New CRMs are emerging and they’re addressing the core issues that plague the user experience. Unlike legacy solutions, these modern CRMs are innovating in areas that return countless lost hours, reduce user frustration and allow sales teams to become productive again.

Solving the Usability Problem

More than half of all CRM implementations are considered failures, and much of that is driven by a lack of user adoption. Users must first endure lengthy training sessions to learn overly complex software. Then they’re forced to bounce back and forth between several applications just to get the data they need. Email. CRM. Spreadsheet. Back to the CRM. It’s perfectly clear why user adoption is a challenge. But today, the complications of learning a CRM and the inefficient app-jumping don't have to be bottlenecks anymore. There are CRMs that are built to work seamlessly with third-party apps and offer a much simpler user experience. These robust out-of-box solutions reduce the barriers of implementation and integrates with other enterprise tools to eliminate tedious processes. For examples, our CRM lives right in the user’s Gmail, the epicenter of modern workflows.

Eliminating Tedious Data Entry

A CRM is only as good as the data it holds. After all, you can’t analyze data that you don’t have in the first place. CRMs of the past required users to manually enter contacts, which causes a serious problem. The fast-paced world of sales has never been inclined to such slow, tedious work. Not only are hours and opportunities lost, the software isn’t fed consistent data, rendering it useless or inaccurate. Modern CRMs are now automating the data entry by integrating with the productivity apps that sales teams are already using as they work. CRMs themselves can glean insights from users’ emails, calendars, spreadsheets, and more, and automatically collect data in real-time. And when quality data sets that previously took hours to compile are available instantly, sales reps and their managers are able to get rich insights that enable them to make better business decisions every day.

Making Insights More Visible

CRMs weren’t meant to be data repositories. All of the data in the CRM should yield valuable insights for sales managers and their teams to act on. This is the true value of a CRM. However, these insights are notoriously hard to access. Sales managers have to pull dozens of reports daily to piece together the information they need. It’s an ineffective process that results in time wasted and a lack of transparency across the team. For sales reps, it limits visibility into what is and isn’t working, how they’re doing and what they need to do to hit their goals. In response to these challenges, modern CRMs organize and visualize the information in an easily digestible format so that sales managers and their teams can make more informed decisions. Teams are finally given the visibility they need to review performance and track against their progress.

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Final Thoughts

Too many CRMs end up being a lost opportunity because no one actually likes using it. These CRM innovations are solving the challenge of usability and functionality to make it easier for users to adopt and more enjoyable to use. The goal? To free up as much time as possible so sales teams can focus on what they do best: closing.